Streamers Eye Sports Rights as a Way to Stand Out With Subscribers

Paramount+ and Peacock are looking to win over dedicated fanbases

Sports' built-in fan bases can help drive subscribers to streaming services.
Sports' built-in fan bases can help drive subscribers to streaming services. bortonia/Getty Images

Paramount+, formerly known as CBS All Access, has always had live sports on its service, thanks to the string of rights agreements that brought live match-ups to the streamer. The company saw subscriptions spike after airing every game of the 2020 National Women’s Soccer League (NWSL) Challenge Cup, giving it proof of how much value live sports can bring to streaming.

@MollieCahillane Mollie.Cahillane@adweek.com Mollie is Adweek's reporter covering the business of connected TV.
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