Stranger Things Had the Most-Watched Debut of Any New Netflix Series or Movie in the Last Year

Nielsen also shares ratings from Roseanne’s huge premiere

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Nielsen provided new insight this morning about two of the TV industry’s biggest stories over the past year—Netflix’s continued dominance and the gargantuan ratings for Roseanne’s return—during its annual upfronts/NewFronts press briefing in New York.

Nielsen has been gathering data about Netflix viewership for almost a year via its SVOD Content Ratings, a syndicated service that measures content from subscription video on demand services. At present, however, the service only provides ratings for Netflix content on connected TV devices like Roku, Apple TV, video game consoles and smart TVs (which accounts for around 75 percent of SVOD viewing).




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