Spotify and Roku Offering In-App TV Video Ads Is Music to a Marketer's Ears

It's the first step toward the launch of Spotify's CTV partner network

The world of TV marketing just got a little bigger, thanks to Roku and Spotify.

Top line

Today, Roku and Spotify announced they are teaming up to bring video ads to Spotify’s app on Roku, expanding the companies’ existing partnership.

Between the lines

Roku and Spotify first partnered more than a decade ago when the Spotify app rolled out on the streaming platform. According to the companies, this new innovation is the first step toward the launch of Spotify’s CTV partner network.

“It’s long been our goal to make Spotify available to anyone on any device, and this partnership with Roku answers the call from advertisers who want even more ways to reach our users,” Lee Brown, global head of advertising business and platform, Spotify, said in a statement.

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