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Snowflake wants to be in the clean room where it happens.
The data cloud company has invested in the advanced advertising platform OpenAP, becoming the first non-television publisher to join the ownership group.
The investment expands upon the two groups’ existing partnership, aiming to accelerate the development of the OpenAP Data Hub, a cross-platform and cross-publisher clean room.
“Since OpenAP’s inception, the programmers have proven that collaboration and partnership is a powerful mechanism in transforming the entire television advertising industry.
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