Mobile

Snapchat Is About to Let Brands of All Sizes Buy Self-Service Ads

Will small marketers shift ad budgets from Google and Facebook?

Snapchat is opening up its ad pipes to attract marketers of all sizes. Sources: Snapchat

By Christopher Heine

May 4, 2017

Snapchat today is announcing its self-service ad-buying system, which is rolling out with 20 brands, including smaller players like online sneaker seller Goat, social app Mammoth Media, movie ticket app Atom Tickets and gift retailer Hollar.

Christopher Heine
@Chris_Heine Christopher Heine is a New York-based editor and writer.
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