Smart TVs Are Finally Catching Up to Roku and Fire TV

OEMs’ market share is rising as viewers turn to streaming

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When smart TVs fully burst onto the scene in the early 2010s, they revolutionized how consumers watched content. Featuring crisp, sharp images, deep blacks and colors, and pristine sound quality, the sets changed the face of the television landscape.

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This story first appeared in the July 25, 2022, issue of Adweek magazine. Click here to subscribe.