Short-Form Streamer Quibi Hits 1.7 Million App Downloads in First Week

Mobile-only service is also fast-tracking a connected TV option

Photo of a purple background with a hand holding a smartphone with the Quibi logo
80% of people who began watching Quibi episodes finish them, according to CEO Meg Whitman. Quibi

More than 1.7 million people have downloaded Quibi, the app for the short-form mobile-only streaming service, since it debuted one week ago, “significantly exceeding” the company’s expectations.

@kelseymsutton Kelsey Sutton is the streaming editor at Adweek, where she covers the business of streaming television.