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Shoppable ads are turning out to be a smart move for smart TV advertising.
Top line
A recent survey of 1,000 smart TV owners from Samsung Ads and AI-powered video and tech platform Kerv Interactive found that consumers are welcoming shoppable and two-screen experiences into their TV viewing.
Between the lines
The data found that more than a quarter of respondents shop online or on a mobile device while watching TV, and 28% browse for an item after seeing it on TV.
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