Did you know brand recall increases when viewers see an ad on TV AND streaming? Download "A Practical Playbook for Multiscreen TV" to learn more. Sponsored by EffecTV.
Virtual product placement company Ryff has named Sean Moran as executive chairman.
Top line
Moran, a former Viacom advertising chief, succeeds Louis Hernandez for the Ryff chairman position.
According to the company, the new executive chairman will be tasked with providing strategic guidance and strengthening partnerships with media companies and brands. In a statement, Ryff called the appointment a signal of accelerated growth.
Between the lines
“Sean is the right chairman for Ryff,” Roy Taylor, founder and CEO of Ryff, said in a statement.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in