TV Upfronts

Screenvision Leans In to the 'Stable and Robust' Moviegoing Audience in Its Pitch to Advertisers

A new digital movie pixel will enhance its measurement and attribution

For a third year, the company is offering it's 10-pack package.Screenvision
Headshot of Ann-Marie Alcántara
By Ann-Marie Alcántara

May 14, 2019

In the year since Screenvision’s last upfront, plenty has happened in the cinema world, from Movie Pass switching business models and angering customers to the box office success of Avengers: Endgame.

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Headshot of Ann-Marie Alcántara

Ann-Marie Alcántara

Ann-Marie Alcántara is a tech reporter for Adweek, focusing on direct-to-consumer brands and ecommerce.

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