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Roku and Shopify teamed up for a new app that will let Shopify merchants build, buy and measure TV streaming advertising campaigns ahead of the holiday season.
Top line
It’s the first TV streaming app in the Shopify App Store, designed to allow small and medium-sized businesses to build stronger brands and increase revenue through TV advertising.
The app, which will be available ahead of the holiday season, is designed to let Shopify merchants create TV advertising campaigns using precise audiences and measurement throughout their marketing funnel.
Between the lines
Shopify users can add the Roku app from the Shopify store and select their audience, campaign budget, timing and duration and upload creative.
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