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Frozen TV dinners are about to be a thing of the past—if Roku and DoorDash have their way.
The connected TV company and the commerce platform are expanding their partnership with a multi-year deal in the U.S. that includes free access to DoorDash’s membership program, DashPass, and new shoppable ad offers.
For the first year of the new partnership, DoorDash will be the exclusive marketplace ad solution for its U.S. restaurants and grocers that want to buy interactive shoppable ads on Roku.
Now, a DoorDash merchant can place a unique, click-to-order offer within an ad it buys on Roku.