Roku and Walmart Partner in Exclusive Streaming Ecommerce Offering

The offering brings shoppable to streaming

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Roku wants streaming to be the next ecommerce shopping destination and teamed up with retail giant Walmart to make it happen.

The companies describe the partnership as a “first-of-its-kind,” bringing commerce to TV ads, and viewers will now be able to purchase products fulfilled by Walmart directly from Roku, moving beyond the QR code.

“Through extensive testing at Roku, we already know that QR codes show very poor results. Roku users are far more likely to lean in and learn more by tapping their remote,” Peter Hamilton, Roku’s head of TV commerce, told Adweek.

Customers will press “OK” on their Roku remote on a shoppable ad and then check out with payment details pre-populated from Roku’s payment platform, meaning customers won’t have to enter their credit card numbers.

From there, tapping “OK” on the checkout page will place the order, and a...



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