Roku Adds Nielsen’s Digital Ad Ratings Audience Guarantees Ahead of Upfront

OneView is first ad-buying platform to launch Nielsen guarantees across TV streaming

Media and tech leaders from the New York Times, NBCUniversal and more will discuss digital advertising trends at NexTech, Dec. 6–7, in NYC. Register now to save 40%.

When Roku and Nielsen struck a strategic alliance last March, users of connected TV’s most popular platform were promised a major advertising upgrade.

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