Roku Acquires This Old House as Part of an Expansive Content Strategy

Following Quibi deal, platform continues growing its original and exclusive offerings

Attend Convergent TV Summit West, Oct. 11–12 in LA, to learn new strategies to navigate the evolving media landscape. Sign up for free.

Roku is continuing its expansion into original and exclusive content, this time acquiring the television program This Old House and all of its subsidiary brands from TZP Group.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in