Can NBC Create Another Real-Time Sensation With Peter Pan Live?

Robert Greenblatt on what he learned from his Sound of Music gamble

As NBC Entertainment chairman Robert Greenblatt went to bed last Dec. 5, after watching his network pull off The Sound of Music Live!, he had no idea what the 18-49 ratings would look like the next morning—but he was preparing for the worst. "I was thinking, 'I'm praying for a 2 rating, because I could defend a 2,'" he told Adweek. "And then I thought, 'Oh God, I could probably spin a 1.7 or 1.8 to probably being almost a 2.' I really was hoping it would be a 2.'"

@jasonlynch jason.lynch@adweek.com Jason Lynch is TV Editor at Adweek, overseeing trends, technology, personalities and programming across broadcast, cable and streaming video.
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