Report: Video Game Ads to Reach $1 Bil. by 2012

NEW YORK The nascent realm of video game advertising is set to see spending double to $1 billion by 2012 — said researcher eMarketer — but the majority of growth will occur in casual Web-based games rather than in the more high-profile console game space — that of Sony’s PlayStation, Micorosoft’s Xbox and Nintendo’s Wii.