Convergent TV

To Reach Millennial Mothers, Viacom Teams Up With YouTube’s ‘What’s Up Moms’

Branded Hershey's spot debuts today

By Jason Lynch

December 7, 2015

After helping brands target millennials, Viacom is focusing on a narrower demographic—millennial moms—and teaming up with YouTube parenting channel What's Up Moms to reach them.

Jason Lynch
@jasonlynch jason.lynch@adweek.com Jason Lynch is TV Editor at Adweek, overseeing trends, technology, personalities and programming across broadcast, cable and streaming video.
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