To Reach Millennial Mothers, Viacom Teams Up With YouTube’s ‘What’s Up Moms’

Branded Hershey's spot debuts today

After helping brands target millennials, Viacom is focusing on a narrower demographic—millennial moms—and teaming up with YouTube parenting channel What's Up Moms to reach them.

@jasonlynch jason.lynch@adweek.com Jason Lynch is TV Editor at Adweek, overseeing trends, technology, personalities and programming across broadcast, cable and streaming video.
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