Mark your calendar for Mediaweek, October 29-30 in New York City. We’ll unpack the biggest shifts shaping the future of media—from tv to retail media to tech—and how marketers can prep to stay ahead. Register with early-bird rates before sale ends!
Pluto TV is celebrating its 10th anniversary on the world’s biggest stage.
The Paramount-owned ad-supported streaming service will make its debut Super Bowl appearance with a 60-second promo running in the second half of the Big Game.
“Couch Potato Farms” comes from creative agency Haymaker and takes viewers on a journey to Pluto TV Country, where couch potatoes are raised on content from Pluto TV.
“We know that most viewers come to Pluto because they want to feel a certain way, unlike SVOD where a lot of viewing is very title-driven,” Valerie Kaplan, global svp and head of consumer marketing, told ADWEEK.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in