Peacock Sets National Debut Date of July 15, and Its Lowest Tier Will Be Free

Service will be primarily ad-supported

Bonnie Hammer, chairman of NBCUniversal Content Studios, said Kevin Hart's production company signed a first-look deal to bring originals to Peacock. Peter Kramer/Peacock

Peacock, NBCUniversal’s big streaming bet on the future of television, will officially debut nationally on July 15, and, in an effort to build out a primarily ad-supported business for it and parent company, Comcast, the streaming service’s lowest tier will be entirely free.

@kelseymsutton Kelsey Sutton is the streaming editor at Adweek, where she covers the business of streaming television.