Peacock Sets National Debut Date of July 15, and Its Lowest Tier Will Be Free

Service will be primarily ad-supported

Bonnie Hammer, chairman of NBCUniversal Content Studios, said Kevin Hart's production company signed a first-look deal to bring originals to Peacock. Peter Kramer/Peacock

By Kelsey Sutton

January 16, 2020

Peacock, NBCUniversal’s big streaming bet on the future of television, will officially debut nationally on July 15, and, in an effort to build out a primarily ad-supported business for it and parent company, Comcast, the streaming service’s lowest tier will be entirely free.

Kelsey Sutton

@kelseymsutton kelsey.sutton@adweek.com Kelsey Sutton is the streaming editor at Adweek, where she covers the business of streaming television.