Peacock Focusing on Retention Following Record-Breaking NFL Streaming Ratings

NBCUniversal's streamer, which has 31 million subs, hasn't confirmed the number of additions from the Wild Card game

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Time of possession is one of the most important stats in the NFL, and it’s pretty important for streaming services, too.

Following Peacock’s recent record-breaking streaming TV audience for the NFL Wild Card matchup between the Miami Dolphins and Kansas City Chiefs, one of the big questions was whether the additional audience would stick around. And during a fourth-quarter earnings call on Thursday, Mike Cavanagh, president of Comcast, addressed it.

The game, which NBCUniversal announced averaged 23 million viewers, was the most-streamed live event in U.S.



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