Peacock to Broadcast First Commercial-Free NFL Fourth Quarter

Capital One, Hyundai and Walmart are sponsoring the experience

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Fans tuning into Saturday’s NFL match-up between the Buffalo Bills and Los Angeles Chargers are going to see significantly fewer commercials.

NBCUniversal and the league have partnered for the NFL’s first commercial-free fourth quarter, a 40% reduction in standard NFL ad load.

Streaming exclusively on Peacock with coverage beginning at 8 p.m., Hyundai, Capital One and Walmart are sponsoring the experience. At the top of the fourth quarter, the broadcast will include a branded moment from the sponsors to acknowledge the commercial-free game, with no further advertisements.

“We were very proud that we were building Peacock to be AVOD, and that we were building it for and with advertisers,” Mark Marshall, chairman of NBCUniversal’s advertising and partnerships, told Adweek.



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