It’s official. Mark Marshall is NBCUniversal’s next ad sales chief.
Top line
Today, NBCUniversal announced it was elevating Mark Marshall to chairman of NBCUniversal’s advertising and partnerships group, reporting to Mark Lazarus, chairman, NBCUniversal media group. Marshall had been serving as interim chairman since long-time ad sales chief Linda Yaccarino’s exit in May.
Between the lines
Marshall was already playing an important role in NBCU’s upfront prior to Yaccarino’s departure. However, the former ad sales chief’s exit came just three days before she was set to lead NBCUniversal’s upfront week presentation at Radio City Music Hall. The situation led to “some rewriting” for NBCU’s presentation, Marshall later admitted to Adweek.
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