PBS Chief Says Networks Should Focus on Their Strengths Instead of Changing Their Brand

As they try to evolve, ‘many organizations lose their way’

PBS is preparing to celebrate its 50th anniversary in a time of unprecedented change in the TV industry. And while the public television broadcaster tries to adapt to that new world, it is careful to focus even more on what is already great about its brand, rather than the changes it needs to make in order to keep pace with rivals.