Paramount+ Welcomes the Arrival of Halo With 400 Drones in an Amped-Up Campaign

A mysterious QR code in the sky greeted SXSW and kicked off a tech-heavy strategy

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Paramount Global is releasing an adaptation of the Halo video game series on its Paramount+ streaming service on March 24 and the company has been building hype among fans and franchise newcomers with a massive marketing effort.

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