Connected TV

Paramount+ Welcomes the Arrival of Halo With 400 Drones in an Amped-Up Campaign

A mysterious QR code in the sky greeted SXSW and kicked off a tech-heavy strategy

Paramount+ Welcomes the Arrival of Halo With 400 Drones in an Amped-Up Campaign — Halo is being promoted heavily across social media and OOH advertising.Paramount+

By Samantha Nelson

March 24, 2022

How can you keep pace with an accelerating marketing ecosystem? Join us at Brandweek Sept. 12–16 in Miami alongside leading CMOs, founders and change makers from Gatorade, Marriott, Alo Yoga, Campbell's, Uncommon James and more. Book now.

Paramount Global is releasing an adaptation of the Halo video game series on its Paramount+ streaming service on March 24 and the company has been building hype among fans and franchise newcomers with a massive marketing effort.

Samantha Nelson

Samantha Nelson is a freelance writer for Adweek.

Recommended articles