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Paramount+ is embracing the Super Bowl with arms wide open.
The streaming service’s “A Mountain of Entertainment” campaign returns to the Big Game for a second consecutive year, this time in a star-studded promo featuring Patrick Stewart, Drew Barrymore, Jeff Probst and Miami Dolphins quarterback Tua Tagovailoa.
The two-minute creative, “Hail Patrick,” is the 15th iteration of the campaign from agency partner Droga5, though the company will run a condensed 30- or 45-second promo during the Big Game on Feb.
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