Over Half of Paid Programmatic Impressions Probably Aren't Viewed by an Actual Person

The best-case scenario: one-third of views are likely fraudulent, experts say

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Digital publishers are trying to address their industry’s continued struggles with brand safety and fraud, but experts say they still have a long way to go. More than half of paid programming impressions are probably fraudulent, while under even the best-case scenario, one-third of those impressions aren’t viewed by an actual person.

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