OTT Players and Social Platforms Are Cashing In on Live Sports Streaming

While finding a way to make it stand out from linear TV

With cord-cutting rampant, the big broadcast and cable networks have another problem. Streaming platforms are coming for one of the few remaining types of live programming that audiences still love: live sports. Some of these new deals dating back to 2016 include Twitter and Amazon snagging rights to select NFL games, while Facebook and Yahoo landed rights to a weekly MLB game (Yahoo scored NHL games as well).

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This story first appeared in the July 8, 2019, issue of Adweek magazine. Click here to subscribe.