Streaming & OTT

OTT Distribution Platforms Gain Leverage in Standoff With Streamers

Balance of power shifts to gatekeepers like Roku and PlayStation

gif of a roku, playstation controller and fire tv remote and controller
Game consoles and smart TVs can control a lot about which streamers will have visibility or not.ChefBoyRG
By Kelsey Sutton

December 7, 2020

Customers setting up their new PlayStation 5 consoles this holiday season can assemble their media hubs with the streaming apps of their choice. But they will be nudged to use six apps over the rest: Disney+, Hulu, Prime Video, Peacock, YouTube and Netflix.  

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This story first appeared in the Dec. 7, 2020, issue of Adweek magazine. Click here to subscribe.

Kelsey Sutton

Kelsey Sutton is the streaming editor at Adweek, where she covers the business of streaming television.

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