OTT Distribution Platforms Gain Leverage in Standoff With Streamers

Balance of power shifts to gatekeepers like Roku and PlayStation

gif of a roku, playstation controller and fire tv remote and controller
Game consoles and smart TVs can control a lot about which streamers will have visibility or not. ChefBoyRG

Customers setting up their new PlayStation 5 consoles this holiday season can assemble their media hubs with the streaming apps of their choice. But they will be nudged to use six apps over the rest: Disney+, Hulu, Prime Video, Peacock, YouTube and Netflix.  

This story first appeared in the Dec. 7, 2020, issue of Adweek magazine. Click here to subscribe.
@kelseymsutton Kelsey Sutton is the streaming editor at Adweek, where she covers the business of streaming television.