OTT Distribution Platforms Gain Leverage in Standoff With Streamers

Balance of power shifts to gatekeepers like Roku and PlayStation

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Customers setting up their new PlayStation 5 consoles this holiday season can assemble their media hubs with the streaming apps of their choice. But they will be nudged to use six apps over the rest: Disney+, Hulu, Prime Video, Peacock, YouTube and Netflix.  

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This story first appeared in the Dec. 7, 2020, issue of Adweek magazine. Click here to subscribe.