TV Upfronts

Despite Netflix's Virtual Pivot, Upfront Week’s Other Events Will Remain In-Person

No other presenters plan to replicate the streamer’s last-minute shift amid WGA strike

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Even though upfront week doesn’t start until Monday, the Writers Guild of America strike is already making an impact on the annual advertising event.

Late Wednesday night, Adweek learned exclusively that Netflix abruptly changed its in-person upfront event, originally planned for May 17 at 5 p.m. at New York’s Paris Theater, to an all-virtual presentation. The streamer also confirmed that it “made the decision to have no talent at the presentation as well.”

Though Netflix didn’t give an official reason for the move, a source familiar with the matter told Adweek that the company shifted to a virtual event due to the WGA’s planned protest outside the venue.



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