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As Oath continues to consolidate its many offerings and bring new products to market for its ad clients, brands like The Home Depot and Pottery Barn are testing some of its new ad formats.
Today’s consumers “expect more from advertisers and marketers need the right tools to build brand love,” according to Oath’s CRO, John DeVine, in a statement.
Nearly 70 percent of Oath’s total audience visits its portfolio of sites on mobile devices. With that in mind, the company is trying to make a “mobile-best and consumer-first” experience with these four new formats:
The first format focuses on augmented reality and showing users what various items would look like in their homes before they purchase them.
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