Mediaweek There’s No NewFronts West This Year, but the IAB Is Still Holding a Big Fall Industry Event Four days of presentations next week were borne out of agency conversations The IAB's Reach Conference kicks off Sept. 29. IAB, Getty Images By Kelsey Sutton September 24, 2020 Key Insights: Presentations will focus on the practical issues of planning amid growing connected TV usage. This year’s virtual NewFronts made a West Coast-based NewFronts presentation unnecessary. Kelsey Sutton @kelseymsutton kelsey.sutton@adweek.com Kelsey Sutton is the streaming editor at Adweek, where she covers the business of streaming television. Recommended articles
