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The Interactive Advertising Bureau is planning a four-day fall industry event that looks to answer some of the questions borne out of this year’s NewFronts. Just don’t call it NewFronts West.
Instead, the new event—Reach Conference, which runs from Sept. 29 through Oct. 1—will be a three-day lineup of presentations aimed at answering many of the questions from media buyers and sellers that emerged in conversations throughout the IAB NewFronts.