Measurement

Nielsen, YouTube Add Co-Viewing Metric to Connected TV Measurement Partnership

The offering measures audiences across the YouTube and YouTube TV apps on CTV

two tvs with logos on them
The partnership will allow customers to track audiences across both YouTube and YouTube TV apps on connected TVs.Monzino/Getty Images, Youtube, Nielsen
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By Mollie Cahillane

April 13, 2022

As the industry continues to try and solve the increasingly complicated measurement problem, YouTube and Nielsen have partnered to add co-viewing metrics to account for multiple viewers watching YouTube TV and YouTube on connected TV.

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Mollie Cahillane

Mollie is Adweek's reporter covering the business of connected TV.

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