Join TV, media, marketing and tech leaders for Adweek Convergent TV, Mar. 21–22. Virtual and in-person passes available. 50% off through Feb. 6.
Nielsen is taking a big step today to close one of its biggest TV ratings measurement gaps: its inability to accurately account for out-of-home viewing in public places like sports bars, gyms and hotels.
In April, the company is launching a new national television out-of-home measurement service using its portable people meter, or PPM, technology and panelists. Clients who subscribe to Nielsen's new service will receive ratings estimates (including C3 and C7) that combine in-home viewing—which is based on the company's national TV ratings panel—with this out-of-home viewing using its PPM panels.