Nielsen Will Complete Its Total Audience Measurement Rollout by March

Agencies to get access beginning Jan. 1

Almost a year after taking the wraps off its multiplatform total audience measurement tool, Nielsen said it has set a release schedule and will complete the rollout of its total content ratings, or TCR, by March 1.

@jasonlynch jason.lynch@adweek.com Jason Lynch is TV Editor at Adweek, overseeing trends, technology, personalities and programming across broadcast, cable and streaming video.