Programming & Performance

Nielsen Puts Its Third-Party National TV Ratings Accreditation on Hiatus

Pause places the measurement service that the industry relies on in limbo

The moves comes weeks after the Video Advertising Bureau demanded that the MRC halt Nielsen's accreditation. Photo Illustration: Trent Joaquin; Nielsen, Getty Images
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By Kelsey Sutton

August 12, 2021

After facing intensifying pressure from the industry to shore up its measurement offerings, Nielsen has taken the unprecedented step of halting third-party accreditation of its own national TV ratings service.

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Kelsey Sutton

Kelsey Sutton is the streaming editor at Adweek, where she covers the business of streaming television.

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