Nielsen Estimates That 119.9 Million U.S Homes Have TVs for the Upcoming Season

That’s 300,000 more than last year

Mark your calendar for Mediaweek, October 29-30 in New York City. We’ll unpack the biggest shifts shaping the future of media—from tv to retail media to tech—and how marketers can prep to stay ahead. Register with early-bird rates before sale ends!

TV ratings might be down, but according to Nielsen, more U.S. households than ever have access to television content.

Nielsen said today it has updated its national television household universe estimates for the new 2018-19 TV season, which starts on Monday, Sept. 24. The company estimates there will be 119.9 million TV homes in the U.S. for the upcoming season, which is a 0.3 million increase from last season.

The company also estimates that 305.4 million people in those U.S.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in