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There will be more TV content than ever before as the 2017-18 season begins next year, and, according to Nielsen, more U.S. households than ever before to watch it.
Nielsen announced today that has updated its national television household universe estimates for the new season, which kicks off on Thursday, Sept. 21. The company estimates there will be 119.6 million TV homes in the U.S. for the upcoming season. which is a 1.2 million increase from last season.