Nielsen Debuting First Version of Nielsen One Cross-Platform Metric Next Month

Disney, Magna among 10 initial agency, advertiser and publisher participants

Join TV, media, marketing and tech leaders for Adweek Convergent TV, Mar. 21–22. Virtual and in-person passes available. 50% off through Feb. 6.

Nielsen is getting an early jump on Nielsen One, its cross-platform tool that will enable publishers and marketers to transact on a single metric across linear and digital platforms.

While the metric isn’t set to roll out until next December, Nielsen will be debuting the first version of the offering—called Nielsen One Alpha deduplicated ad measurement—at next month’s Consumer Electronics Show in Las Vegas.

Disney and Magna are among the 10 agencies, advertisers and publishers—representing traditional and digital media, as well as the sell-and demand-sides—participating in Nielsen One Alpha.



Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in