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Nielsen is getting an early jump on Nielsen One, its cross-platform tool that will enable publishers and marketers to transact on a single metric across linear and digital platforms.
While the metric isn’t set to roll out until next December, Nielsen will be debuting the first version of the offering—called Nielsen One Alpha deduplicated ad measurement—at next month’s Consumer Electronics Show in Las Vegas.
Disney and Magna are among the 10 agencies, advertisers and publishers—representing traditional and digital media, as well as the sell-and demand-sides—participating in Nielsen One Alpha.
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