Streaming & OTT Nielsen Appoints New Audience Measurement Head to Tackle Convergent TV The firm is working on bridging digital, linear and advanced TV Scott Brown has been elevated to the role of general manager, audience measurement.Nielsen By Kelsey SuttonAugust 26, 2020 Key Insight: Advertisers, agencies, networks and platforms have an appetite for a single point of measurement across all video. WORK SMARTER - LEARN, GROW AND BE INSPIRED. Subscribe today! To Read the Full Story Become an Adweek+ Subscriber View Subscription Options Already a member? Sign in