Nielsen Announces Launch of Nielsen One Ads for Campaign Measurement

The company said the offering provides a consistent, comparable and deduplicated view across screens

Mark your calendar for Mediaweek, October 29-30 in New York City. We’ll unpack the biggest shifts shaping the future of media—from tv to retail media to tech—and how marketers can prep to stay ahead. Register with early-bird rates before sale ends!

Nielsen is hitting the (ad) campaign trail.

On Wednesday, the measurement and data giant announced the upcoming launch of Nielsen One Ads, a platform all about campaign measurement. According to Nielsen, the offering, available in the U.S. on Jan. 11, will provide a consistent, comparable and deduplicated view of ads across screens, whether that’s linear, connected TV, desktop or mobile.

“Ultimately, Nielsen One will allow advertisers and publishers to plan and transact on a single set of metrics across linear and digital.



Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in