NFL TV Viewership Is Up, 'and we Haven’t Hit the Best Part of our Schedule Yet'

Fox Sports' Mike Mulvihill on NFL, World Cup and more

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In 2021, 94 of the top 100 most-watched TV shows were sporting events. But increasingly, it’s not just live sporting events that are bringing in an ever-elusive viewer.

“What we stress in every meeting we have with our partners is that we really believe the TV business we all grew up with is now two businesses — a live content marketplace and an on-demand content marketplace,” said Mike Mulvihill, evp and head of strategy and analytics at Fox Sports, at Adweek’s Convergent TV Summit Wednesday.

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