Mark your calendar for Mediaweek, October 29-30 in New York City. We’ll unpack the biggest shifts shaping the future of media—from tv to retail media to tech—and how marketers can prep to stay ahead. Register with early-bird rates before sale ends!
In 2021, 94 of the top 100 most-watched TV shows were sporting events. But increasingly, it’s not just live sporting events that are bringing in an ever-elusive viewer.
“What we stress in every meeting we have with our partners is that we really believe the TV business we all grew up with is now two businesses — a live content marketplace and an on-demand content marketplace,” said Mike Mulvihill, evp and head of strategy and analytics at Fox Sports, at Adweek’s Convergent TV Summit Wednesday.
“You
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in