Convergent TV Summit returns March 21-22. Hear timely insights from TV industry experts virtually or in person in NYC. Register now to secure your early bird pass.
In 2021, 94 of the top 100 most-watched TV shows were sporting events. But increasingly, it’s not just live sporting events that are bringing in an ever-elusive viewer.
“What we stress in every meeting we have with our partners is that we really believe the TV business we all grew up with is now two businesses — a live content marketplace and an on-demand content marketplace,” said Mike Mulvihill, evp and head of strategy and analytics at Fox Sports, at Adweek’s Convergent TV Summit Wednesday.