NFL Ratings Are Down This Season, but TV Ad Spending Still Jumped 2 Percent in September

Advertisers bought $513 million worth of in-game spots for the month

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Ratings for NFL games have been off slightly this year, but the bottom line for the networks with football rights continues to grow. Ad spend on NFL games in September increased 2 percent from the year prior, according to new data from Standard Media Index.

In September, TV advertising during NFL games jumped from $504 million a year ago to $513 million. These figures don’t include revenue from pregame or postgame shows.

According to SMI, which tracks 70 percent of national ad spending from global and independent agencies, ad load in NFL games has jumped 2 percent, accounting for around 15 more minutes of commercials overall than in September 2016.

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