NFL Postpones First Football Game Due to Covid-19

Contingency plans kick into gear following Tennessee Titans-Pittsburgh Steelers delay

A football game
CBS said 16% of the country had been scheduled to see Sunday's Tennessee Titans-Pittsburgh Steelers game. Getty Images

As the industry prepared for an NFL season unlike any other prior to last month’s kickoff, many had assumed that at some point during the year, the schedule would be disrupted after league players, coaches or staffers tested positive for Covid-19.

@jasonlynch Jason Lynch is TV Editor at Adweek, overseeing trends, technology, personalities and programming across broadcast, cable and streaming video.