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Pushing further into the e-reader space, Rupert Mudoch’s News Corp. has acquired Skiff, a publishing technology platform developed by Hearst Corp. to deliver content to digital reading platforms.
News Corp. also made an unspecified investment in Journalism Online, a venture set up to help publishers collect money from their online audience.
Today’s announcement didn’t specify how Skiff and Journalism Online would figure into News Corp.’s strategy. But given that Murdoch has talked about creating an online news subscription model for his news properties, it’s plausible that the company would use Skiff’s technology to translate its papers for digital devices, with Journalism Online providing the pay model.
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