Data & Insights

New Study Says Sitcoms Give TV Advertisers the Best Return on Their Investment

CBS’s research chief says millennials will soon start watching more broadcast TV

Sitcoms like Modern Family offer brands a better return on their investment than other TV genres. Source: ABC
By Jason Lynch

March 20, 2017

Advertisers looking for the biggest return on their investment should take a closer look at purchasing inventory on sitcoms, according to new research from CBS and Nielsen Catalina.

Jason Lynch

Jason Lynch is TV Editor at Adweek, overseeing trends, technology, personalities and programming across broadcast, cable and streaming video.

Recommended articles
Related Articles

Convergent TV

Google Cloud Will Analyze 80 Years of NCAA Sports Data in Its First Corporate Partnership

By Jason Lynch

Convergent TV

Inside NBCUniversal’s Billion-Dollar Bet on Data-Based Advertising

By Jason Lynch

Convergent TV

GroupM Pushes Ahead With Its Own Cross-Platform Ad Measurement Efforts

By Jason Lynch

Convergent TV

Thanks to the Election, Consumers Are Watching More Cable News Than Ever

By Jason Lynch

Microlearning
View All


Mastering the Art and Science of Subscriber Care


Why Marketers Need Collaborative Work Management


The Keys to Building Your Customer Identity Framework


How to Use Video at Every Stage of the Customer Journey

You Might Like


Stop Procrastinating and Start Planning Your Post-Cookie Marketing Strategy

By Mike Danley, Data Platforms Innovator, Acxiom


What the Pandemic Continues to Teach Us About Customer Wants and Needs

By Paige Musto, VP of Corporate Marketing, UserTesting


Dealing With Data Deprecation the Right Way

By PwC x Adobe


How Twitter Tackles Brand Safety

By Meg Haley, Global Head of Revenue Product Specialists, Twitter