Data & Insights

New Study Says Sitcoms Give TV Advertisers the Best Return on Their Investment

CBS’s research chief says millennials will soon start watching more broadcast TV

Sitcoms like Modern Family offer brands a better return on their investment than other TV genres. Source: ABC
By Jason Lynch

March 20, 2017

Advertisers looking for the biggest return on their investment should take a closer look at purchasing inventory on sitcoms, according to new research from CBS and Nielsen Catalina.

Jason Lynch

Jason Lynch is TV editor at Adweek, overseeing trends, technology, personalities and programming across broadcast, cable and streaming video.

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