New Streamer Discovery+ Touts Early Success, but Subscriber Count Is Unclear

Discovery has more than 11 million total streaming accounts, but didn't break out specific numbers

Discovery+ CPMs are more than three times larger than on the company's linear channels. Discovery+

After rolling out Discovery+ less than two months ago, Discovery executives say the two-tiered streaming service is off to a roaring start. But when it comes to subscriber numbers, you’ll have to take the company’s word for it: Discovery executives aren’t breaking out new subscriber figures for the streaming service.

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@kelseymsutton Kelsey Sutton is the streaming editor at Adweek, where she covers the business of streaming television.