New Showtime Series Looks at Personal Cost of Multilevel Marketing Companies

How pyramid schemes lead to losing it all

showtime series on becoming a god in central florida The Gloomie Zoomies
On Becoming a God in Central Florida stars Kirsten Dunst as a woman who ascends the ranks of a multibillion-dollar pyramid scheme. Patti Perret/Sony/Showtime

Showtime is exposing the dark underbelly of multilevel marketing companies in its new comedy, On Becoming a God in Central Florida. Set in 1992, the show stars Kirsten Dunst as an Orlando-area water park employee making minimum wage who ascends the ranks of a multibillion-dollar pyramid scheme called Founders American Merchandise.

@jasonlynch jason.lynch@adweek.com Jason Lynch is TV Editor at Adweek, overseeing trends, technology, personalities and programming across broadcast, cable and streaming video.