Netflix’s Pandemic Subscriber Surge Slows, Missing Forecast, After Record First Half

But the streamer projects it will surpass 200 million paid users before year’s end

Still from Cobra Kai
The streamer said 50 million member households watched Cobra Kai in its first four weeks on Netflix. Mark Hill/YouTube Originals/Sony Pictures Television

In its previous 2020 earnings calls, Netflix warned investors that its two back-to-back quarters of surging global subscriber growth would slow considerably by the second half of the year. And it looks like that time has come.

@kelseymsutton Kelsey Sutton is the streaming editor at Adweek, where she covers the business of streaming television.