Streaming & OTT

Netflix’s Global Content Ambitions Look a Lot Like Lupin

Streamer is focused on finding shows that perform locally and travel well

A still of the Netflix series Lupin
Lupin is proof that authentic local series can have global appeal, Netflix executives said. Emmanuel Guimier/Netflix
By Kelsey Sutton

June 11, 2021

Netflix’s French-language thriller Lupin isn’t just a heart-pounding heist series. Look closely enough, and you’ll see that underneath all of the twists and turns, it is a perfect representation of Netflix’s global content ambitions.

Kelsey Sutton

Kelsey Sutton is the streaming editor at Adweek, where she covers the business of streaming television.

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